Can you believe that this October the Magic Kingdom at Walt Disney World will celebrate its 45 anniversary? Milestone celebrations are always a lot of fun at Disney – the parades, the events, and let’s not forgot the merchandise!
Yesterday, the Disney Parks Blog released a first look at the artwork created for the 45th Anniversary merchandise and I am having a serious moment over here trying to contain myself!
“We wanted the artwork to celebrate Magic Kingdom’s entire history since 1971 yet have an overall vintage feeling,” explained Cody Reynolds, Creative Manger with Disney Design Group. “Artist Jeff Grantio provided much of the artwork for this program. The attraction logos became a big focus for us as they each have such unique and iconic designs. We included opening year attractions like ‘it’s a small world,’ and other more recent additions such as Seven Dwarfs Mine Train.”
The main merchandise logo features icons from each land of Magic Kingdom. I love that they created two different color versions! The blue and red logo is classic and iconic, evoking thoughts of Magic Kingdom’s heritage and history. The pastel logo is bright and fun, perfect for a new and modern Magic Kingdom.
Tinker Bell is featured as the leading lady for the pastel color palette, and everyone’s favorite Mouse is front and center on the blue and red logo.
The artwork will be used as a style guide (logos, character artwork, color callouts, and patterns) by all categories of Disney Theme Park Merchandise and can be applied to various products. I cannot wait to see what they come up with later this year!
I seriously excited to see what the new merchandise will look like and to celebrate Magic Kingdom’s 45th Anniversary in the parks later this year.
I personally love the artwork and designs that they previewed. What are your thoughts on artwork? Let me know your thoughts in the comments.