Her Universe Partners with Marvel for ‘Be a Hero’ Activewear Line


Calling all Superheros, Fangirls, and Marvel enthusiasts! Her Universe has partnered with Marvel for a new line inspired by the upcoming film Marvel’s Captain America: Civil War. The looks are perfect for hulking out at the gym and showing your female strength!

“Be a Hero” is a new activewear line designed for teens and millennial women. The collection features looks based on Black Widow, Iron Man, and of course, Captain America. The collection offers more than 30 pieces including tanks, sports bras and leggings, available is sizes XS – XL and 1X – 3X.

“Through this exclusive collection we are providing our customers with key pieces that will inspire them to find the hero in themselves while being active,” said Amy Kocourek, Kohl’s executive vice president of Junior’s, Children’s, Accessories and Jewelry. “This first-ever line of athletic wear is highly relevant for teens and millennials, and empowers fans to express their authentic selves.”

“Collaborating with Marvel on activewear is a dream come true,” said Her Universe Founder Ashley Eckstein. “These Marvel characters inspire me to try and ‘Be A Hero’ in my everyday life, and being active is an important part! We’re incredibly proud of this collection and hope that girls will be inspired to wear these designs from the gym to the street.”

Here is a closer look at some of the designs available in the collection.

Black Widow

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Black Widow is such a strong and kick-butt female character! I love the dark colors used in her designs and the red piping on the leggings is a perfect nod to the deadly spider. The great thing about these looks is that they are so subtle! Only true fans will know that you are wearing Marvel, while everyone else will just be jealous of your gym style.

Iron Man

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The Iron Man designs are my favorite! I love the bright red mixed with the black – such a great hero look. Again, these designs are fairly subtle, but other fans will be able to pick up on the Iron Man motif. Another great feature of the Iron Man and Black Widow collection is that you can mix and match the looks to create your own hero costume.

Captain America

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And of course, you can’t have a collection inspired by Marvel’s Captain America: Civil War without the man of the hour himself, Captain America. These designs are the most obvious Marvel designs of the collection with the red, white, and blue color palette and his iconic shield prominently visible.  If you are looking to really show off your Marvel pride, these designs were made for you.

If you want to see more from the collection, you can head over to kohls.com or check out YouTube.com/HerUniverseChannel for a workout video featuring Ashley Eckstein and Heidi Moneymaker, stunt double for “Black Widow.” The video highlights the all-new Marvel by Her Universe activewear collection, along with  workout moves inspired by three Avengers.

What are your thoughts on the new “Be a Hero” collection from Her Universe? Let me know your thoughts in the comments!

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